On the eve of the Singapore F1 grand prix, Tony Fernandes promoted Malaysian low cost carrier AirAsia unveiled a re-painted Airbus A320-216 from its fleet in the livery of Formula 1 Team Lotus of which Dr. Fernandes is also the principal.
Click on the image for a high-resolution view.
The aircraft registration 9M-AFY has been flying since early August, and one can only wonder why it took the consummate marketer, Dr. Fernandes so long to cross leverage his two interests, but then better late than never.
Additional pictures can be found here and here.
May be Dr. Vijay Mallya should consider a similar cross-branding exercise by painting some of his Kingfisher Airlines aircraft in the livery of his Formula One team, Force India.
Picture courtesy AirAsia.
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