Dubai based Emirates airline is trying to evolve its brand from a travel / airline brand to a global lifestyle brand. The carrier set to launch a new global brand platform and direction, themed “Hello Tomorrow,” which positions the global airline as the enabler of global connectivity and meaningful experiences. Emirates has partnered with Strawberry…
Editor’s Note: This is a guest post via Ashwin Jadhav The FAA’s Next Gen project, which involves revamping of the nation’s air traffic system to accommodate the forecasted traffic growth, maintain high standards of safety and increase operational efficiency, uses the above mentioned forecasts as a baseline. The changes in the forecasts determine the urgency…
By Rishul Saraf and Vinay Bhaskara Jet’s international operation, which began in 2004 with a Chennai – Colombo flight, today has over a hundred flights daily, which generate nearly 60% of the airline’s total revenues. Jet’s system wide load factors stay around a healthy 80% mark, but their revenues are unable to match up with…
Rishul Saraf and Devesh Agarwal India’s largest domestic airline Jet Airways, has announced a unification of its two low cost brands JetLite and Jet Airways Konnect to be called JetKonnect from March 25, 2012. As per the airline, a “gradual rebranding” of the JetKonnect brand will commence on March 25, manifesting itself on letterheads, the…
When full service carrier Kingfisher Airlines enacted a latest round of route and capacity cuts last week, it represented simply the latest evidence that the carrier is headed for bankruptcy and is in a death spiral. Part of the drawdown involved the cancellation of almost all of Kingfisher’s international operations, which occurred after the airlines…
To date, the only carrier to enter the new super-efficient Boeing 787 Dreamliner into service is Japan-based All Nippon Airways (ANA). However, numerous airlines have announced their planned operations for the Boeing 787 as follow: 1. ANA (already in service)2. Japan Airlines (already delivered; will enter service in March)3. Air India (already delivered; entry into…
The following speech was given by the CEO of the International Air Transport Association (IATA), Tony Tyler, at the India Aviation 2012 Air Show in Hyderabad. Our comments are included in the quote and are italicized and colored red. Good morning and thank you for the invitation to address the opening session of this important…
Earlier this week, Middle Eastern giant Emirates announced that it had plans to add service to 3 or 4 destinations in the US from its Dubai hub over the “next few years.” As an interesting start to this latest round of US expansion, the carrier has announced new service to Washington-Dulles International Airport effective September…
At the India Aviation 2012 show in Hyderabad, Boeing finally unveiled the interiors of its 787-8 Dreamliner meant for delivery to Air India today. Bangalore Aviation was one of the first publications to be invited on board the long awaited aircraft. Line Number 35, test registered N1015B, which when delivered to Air India will become…
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