Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing “Spirit of Australia” emblazoned on the side of every Qantas aircraft.
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| Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved. |
In an effort to reach out to its passenger base, the new slogan is changed to the “Spirit of Australians”.
A small, but telling change.
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