by Devesh Agarwal What are the best seats for tall or wide passengers on IndiGo flights? Read on to learn. Two weeks ago, as I was making a booking on IndiGo for a flight to Delhi, I was offered a chance to buy ‘Premium Seats’ under the airline’s Seat Plus value add-on plan for Rs.…
by Devesh Agarwal A montage of photos to create a globe. Image courtesy BA. British Airways has calculated the number of essential people involved in the customer journey in order to fly. It is 96 different roles, across 18 different departments, using over 11 external suppliers in the process. This figures rises to 107 for…
by BA Staff British Airways’ latest TV advertisement is focussed on the carrier’s new Boeing 787 Dreamliner. The video showcases the airline’s heritage and decades of flying know-how and innovation. The video follows a customer’s journey using a ‘micro to macro’ style of filming. The footage shows close up shots of the intimate details of…
by Devesh Agarwal Iconic national carrier Singapore Airlines (SIA) has launched a new global brand campaign named “The Lengths We Go To”, showcasing the airline’s commitment to putting the customer at the heart of everything it does. Explaining the thinking behind Singapore Airlines service experience, and the brand campaign, Singapore Airlines’ Executive Vice President Commercial,…
Dallas Fort Worth based American Airlines has unveiled a new livery and branding. In these two videos you can see a CGI simulation of the new livery on the airline’s flagship Boeing 777-300ER. Also go behind the scenes in a video on how the new branding and logos were created. Share your thoughts via a…
By Devesh Agarwal and Vinay Bhaskara Flag carrier Turkish Airlines has signed international soccer superstar Lionel Andrés “Leo” Messi, of La Liga club, FC Barcelona FC Barcelona as a Global Brand Ambassador. Messi joins NBA superstar Kobe Bryant of the Los Angeles Lakers basketball team, and professional tennis player Caroline Wozniacki, who have been brand…
Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing “Spirit of Australia” emblazoned on the side of every Qantas aircraft. Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved. In an effort to reach out to its…
British national carrier is supporting the 2012 London Olympic games encouraging the citizens of the island nation not to fly during the games. Enjoy the advertisement, and then see the video where the creators explain the idea behind the ad. We think its an innovative ad, but would like to ask British Airways if they…
Malaysian low cost carrier AirAsia has released an ad titled “Awesome AirAsia” to commemorate its 10th anniversary. It sort of reminds me of Virgin Atlantic’s 25th anniversary “Still Red Hot” ad. A hat tip to Shashank Nigam at Simpliflying for the lead.
Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year,…
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