By BA Staff Air India and State Bank of India (SBI) have launched two co-branded credit cards. An Air India SBI Signature Visa card, and an Air India SBI Platinum Visa card. Highlights of the Air India SBI Signature Card 4 points for every Rs 100 spent 20 reward points for every Rs. 100 spent…
by Devesh Agarwal Iconic national carrier Singapore Airlines (SIA) has launched a new global brand campaign named “The Lengths We Go To”, showcasing the airline’s commitment to putting the customer at the heart of everything it does. Explaining the thinking behind Singapore Airlines service experience, and the brand campaign, Singapore Airlines’ Executive Vice President Commercial,…
by Vinay Bhaskara Yesterday, Dallas-Fort Worth based American Airlines announced a major re-branding effort, including an all-new logo and livery which it unveiled on its new flagship Boeing 777-300ER aircraft. This new branding will be expanded across American’s entire fleet over the next 3-5 years, as well as into airports and other corporate venues. The…
Dallas Fort Worth based American Airlines has unveiled a new livery and branding. In these two videos you can see a CGI simulation of the new livery on the airline’s flagship Boeing 777-300ER. Also go behind the scenes in a video on how the new branding and logos were created. Share your thoughts via a…
Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year,…
British Airways is one of the world’s most recognisable airlines and at 93 years, one of the oldest. The radio call sign for British Airways is Speedbird, based on the stylised icon of the airline’s predecessors, Imperial Airways and BOAC, and probably best symbolised by Concorde. The airline has naturally relied upon and continues to…
Rishul Saraf and Devesh Agarwal India’s largest domestic airline Jet Airways, has announced a unification of its two low cost brands JetLite and Jet Airways Konnect to be called JetKonnect from March 25, 2012. As per the airline, a “gradual rebranding” of the JetKonnect brand will commence on March 25, manifesting itself on letterheads, the…
Given our recent shift in focus towards an analytical bent on Indian aviation (most of the guilt lies on my shoulders), there has been a dearth of some of the lighter content here at Bangalore Aviation. I think it also gets lost sometimes, just how much the both of us love flying and love this…
TURBOCHARGING JET AIRWAYS PART 1By Rishul Saraf Jet Airways is a pioneer in Indian aviation. From the earliest stages of India’s economic liberalisation, with a fleet of just four Boeing 737-300 and 737-400, Jet Airways grew to reach a fleet size of over 92 aircraft, by 2008, and become a dominant force in Indian aviation.…
Every month passengers are bombarded with statistics by various airlines in India. Best on-time performance, largest market share, most preferred airline …… the list is endless. Mathematical logic would dictate that an airline with the largest fleet of aircraft will have also have the largest share of the market, but an analysis of the passenger…
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